How To Promote Your Restaurant On Social Media

Social media continues to be the main driving force behind modern marketing solutions. And, while it has undoubtedly had a huge impact on all types of businesses, the area where it shines the most is the way it can help small businesses, and especially restaurants, find a stable foothold and reach new customers. Yet, many restaurant owners are still reluctant when it comes to fully embracing social media and using it to its full potential. So, in order to help you see the benefits, and make the best use of it, let’s take a look at how best to promote your restaurant on social media.

Find out who your customers are

The first step you will need to take is to identify who your target audience is. This can be done either by extensive market research or by trying to keep a close eye on who is actually visiting your restaurant. Finding out who your customers are will be the basis on which you will be able to build your social media strategy, as it will give you insight into what social media you should be focusing at first, but also a general idea of what your content should be like.

Know what and when to post

At first, building up a presence on social media can be quite difficult, and, it may seem as if though you aren’t getting anywhere. However, the key is to stay persistent and consistent with your posts, and you should also strive to make your content as interesting and original as possible. There’s a lot of research that goes into figuring out what time you should make posts on social media, and it’s definitely worth taking a closer look at, in order to maximise the amount of exposure you are getting. With that in mind, people really don’t like to be spammed with posts, and, if you do start spamming them, they are quite likely going to stop following you. You should instead try and find the perfect middle ground between regular posts and spam, which will in turn help you start seeing immediate results.

Respond to negative reviews

In today’s world, the first thing people tend to do when they feel irritated by something is go on social media to vent their frustration, and in fact, research shows that social media makes us more honest. This makes it a great place to gather information on what people actually think about your restaurant, and see where you need to improve. There is, however, a big risk that comes with this. The sheer amount of information that is constantly circulating social media can make it very hard to keep track of everything. That means that with only a few negative comments, things can very quickly get out of hand, and if not dealt with, permanently damage your reputation. Because of this, you should look to always respond to negative reviews, while also having an emergency crisis management plan ready, in order to help you deal with things as quickly and efficiently as possible.

Develop your identity

Making your restaurant unique and different is going to help you stand out from the rest of your competition. It will also help you articulate a direction in which you are going to go when it comes to the content you will be sharing on social media, by also helping you develop more original and interesting posts.

 

In conclusion, utilising social media to promote your restaurant can be one of biggest assets that you can use to gain an advantage over your competition and set up your business for future growth. And, with that in mind, if you are willing to stay persistent and true to your goals, there is no reason not to be daring and take the next step on the path towards success.

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5 Reasons You Should be Using Lightroom Presets

With the advent of technology, the tech-savvy generation wants thing fast and easy. For this reason, more advanced photo editing features have been borne whereby you perfect your photoshoots with Lightroom presets. A lightroom preset encompasses all aspects of photo edits bundled up inside Lightroom. The combined photo edits take effect in one single click. By this, your work becomes easier and efficient.

You save time and money while you do Lightroom presets. This is unlikely to the traditional photo editing where you had to do the edits one by one.

Lightroom presets the artistic way of enhancing the overall beauty of your photos. You get organized and enticing pictures that leave your friends with awe. You can check out on the most recent presets on

Light Room

https://sleeklens.com/product-category/lightroom-presets/. Review the available Lightroom presents to enable you to make the best decision on what presets to use. Besides saving time, there are plenty of reasons why you should use Lightroom presets. They include;

1. You boost your creativity

Using Lightroom presents acquaints you with the basic skills of photo editing. Here you get to know the features of a perfect photo. Also, you get firsthand knowledge on the style and the edits made. As you review other people’s photos, you get to understand how the presets have been used.

Hence you can imitate the setting on your photos and get to understand the principle behind. Thus, it is the ideal platform where you can try new ideas.

2. Variety

There different presents which can get used for a single photo. Hence, you can never run out of ideas. If one present doesn’t go well with the photo, there are still more options you can choose. The good thing is that the presets are easy to use, and you can try out all of their effects in a minute.

3. Consistency

With Lightroom preset, you are guaranteed that pictures from a different function assume the same editing. This means that, with only one photo from a particular function, you can make all the other pictures taken for the same event have the same edits.

4. Easy watermarking

With Lightroom preset, the hassle is less frustrating. The program has an inbuilt watermark which takes effect with just a few clicks. Also, you will fancy the setting since you can also create your watermark mark by selecting a picture of choice and saving it as the predefined watermark.

5. Healing and Cloning

Lightroom presets helps you create a copy of your photo whereby you get to do the edits. You can still recover the original photo, however. If the photo had defects, lightroom streamlines all aspects of the photo. It has cloning and healing features which removes all the defects to give you quality photos that have improved clarity.

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Lightroom presets features plenty of inbuilt tools such as Google Maps and Geotags. These enable you to organize your photos based on the location. The features are enthralling, and they will get you absorbed trying to get the best out of your pictures. If you want to go big, you must take your time since all these features are fantastic.

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Best Meal Delivery Companies in Florida

Have you been so starved of time? That it becomes remotely impossible to put on your cooker and prepare your meals with the biting hunger, clearly making the wait impossible? Have you been so tired that the last thing you want to do is go into the kitchen and start prepping for a meal that will take another hour or more to make? We understand your plight. It is no wonder that food delivery services have picked and peaked, in recent years as consumers yearn to have food delivered to the comfort of their homes. Not only does it save us the energy to prepare a meal from scratch, but it also allows us to have the restaurant experience in the confines of our homes; a win-win situation.

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It is essential to note, that the take-out and delivery of food have provided services for consumers that are prompt. This has resulted in the restaurant business accruing profits and revenues as they seek to deliver prompt services to consumers. As aforementioned; this creates a definite win-win. Therefore, to provide solutions for your query, meal delivery south florida may be attained through seeking the services of companies such as,

FoodQSM

FoodQSM pride themselves in delivering a wide array of dishes including and not limited to Italian and Chinese dishes among others. FoodQSM is, in essence, a model geared towards the delivery of meals. Their intent is to ascertain that the common barriers such as cost and access are accessed.

To achieve this, a menu that is not only diversified in terms of healthy meals that the consumer may have delivered to their homes but the menu and the foods provided are also fairly cheap.

Top Chef Meals

Top Chef Meals; who offer a variety of foods to choose from, and that are delivered promptly to your doorstep whilst they are still hot. Top CHEF Meals mission is to provide consumer satisfaction from successfully delivering delicious meals that are ready-to-eat and that meet the consumer’s wellness and lifestyle needs.

Deliver Lean

Deliver LeanTM; whereby the customer is allowed to customize their meal options. The food is then prepared and delivered to the customer’s doorstep. The mission of Deliver LeanTM is to ensure their customers are able to eat healthy so that they can live healthily.

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Eat Clean LLC

Eat Clean LLC is another company that offers healthy meal delivery services situated in Florida. Eat Clean LLC offers a wide range of meals to choose from such as traditional, paleo, athlete, plant-based, and keto meals. The meals are modified in a manner that anchors well with consumer’s personal goals. Similarly, deliveries are made to suit the needs of the consumer.

Conclusively, the growth of food delivery services has been rampant. This has led to the emergence of various companies offering delivery services such as Eat Clean LLC, Delivery Lean, Top Chef meals among others. Thus, no need to panic in time of hunger because you can order for food to be delivered at your doorstep.

Modern Interior Design Trends

It’s not easy to keep up with all the ever-changing trends, especially since some of them change at a pace that is too fast to follow. Although interior design trends may not be as volatile as those related to clothes, they still change and having a modern home now doesn’t mean it will stay like that in the years to come. On the contrary, it’s bound to become out-of-fashion.

So, if you’re planning a renovation or have just bought a new home, you need to have a look at the current and anticipate future trends if you wish to have a fashionable and functional home. Here are just some of the trends that have been anticipated to dominate this and the years to come.

Kitchen

With people becoming increasingly worried about leading healthier lifestyles, they are also trying to design kitchens that would focus on simplicity and would be pleasing to the eye. The kitchen needs to be well-organized, uncluttered and tranquil. The more natural light, the better, because you want your kitchen to be light and airy, so that you can feel relaxed while using it.

Bathroom

The bathroom has also become a place or relaxation, where you can unwind after a hard day. Still, it needs to be highly practical and uncluttered. Remember that it is a room devoted to your personal wellbeing, a kind of sanctuary from the hectic modern life. Therefore, designers are going for calming environments in terms of choosing colors and materials used in the bathroom.

Colors

There are few elements that have such a strong impact on the overall design like colors. The choice of colors reflects the personality of the people living in the home. While some bold and daring colors are still welcome to accentuate a feature, the trend in this respect is to turn to gentle pastels and self-assured neutrals. We are talking about those colors that are soft and composed, creating a sense of tranquility, such as various shades of apricot, pale bronze, dusky rose and pale gold.

Design

We’ve witnessed that a more rebellious and non-conformist approach is gathering pace, which is probably a reaction to the numerous radical changes that we have all witnessed and experienced in our life. Spontaneity and creativity are favored more than ever and the focus is on multi-practicality, i.e. products are more adaptable and patterns are more dynamic. Still, if you don’t feel that these trends are reflecting your personality, don’t follow them blindly, but rather accept what works for you and reject what doesn’t.

Appliances

With everything in our lives getting smarter, appliances had to follow suit. You need to go for those that are most economical, yet provide the service you expect from them. If you are in doubt about which appliances provide the best value for money, look for expert advice, such as this reliable freezer buying guide. Luckily, there are more products to choose from than ever and you shouldn’t have problems finding exactly what you need for the price range you can afford.

Materials

Technological breakthroughs have made it possible for us to use many different materials to equip our homes. However, we can safely assume that the trend of bringing as much nature as possible to homes will continue in the future. So, you can’t go wrong with wood, stone, bricks and other natural material, preferably sourced locally to lower the impact on the environment.

Ceiling

Believe it or not, designers are paying more attention to the ceiling than in the past several decades. They are now expressively painted, wallpapered and covered with molding or, basically, treated in every way you can imagine to leave a strong visual impact, thus stealing the thunder from traditional accent walls.

Curved furnishings

They have been quite unpopular for decades, but they are back! Rigid lines are now seen as boring and predictable, so curved furnishings are the preferred choice at the moment. Curved lines are used on tabletops and rugs alike, but they are most prominent when it comes to sofas and seating.

Patterns

Geometrical patterns might be your go-to element and nobody can dispute that. Their symmetrical harmony is classic, but if you really wish to have a modern home in 2019, you might want to consider ethnic and tribal-inspired prints, as well. They provide warmth and familiarity and give a lot of character to the room. However, you need to be aware that such elements go out of fashion roughly after a decade.

Eco-friendliness

The trend that has preoccupied our lives is also prominently present in interior design. We are trying to have as little impact on our planet and its resources, which is why the use of reclaimed and recycled material is highly desirable. So, if you can re-use marble, stone or timber, do it. Choose energy-saving appliances and plant walls whenever possible when designing your home to help preserve the Earth.

Needless to say, there are other trends that will dominate this year when it comes to interior design, but these are possibly the most prominent ones and if you really wish to have a modern and trendy home, you should follow them.

 

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Photoshop 101: What You Need to Know

For a long time now, technology has been confusing many due to its rapid growth. Some can catch up with the speed while others are just left behind. Photoshop is one such technology.

Photoshop is an application for image editing that was first developed in 1988 by Adobe. It is an application available on both Mac and Windows.

Photoshop enables you to edit images and make them unbelievably real. But how does photoshop work? All you require to get started is a Windows or Mac computer. This is the primary tool. You also need the Photoshop application. The Photoshop application is quite expensive to own.

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The only way to acquire it cheaply is during seasons when the dealer gives student discounts. A free alternative of Photoshop is Gimp. It can not compare to Photoshop on final results but can get you started.

Below we have the photoshop guides to get you started;

Step 1: Getting started.

When you want to Photoshop, you have first to create a Photoshop document.All this is done through selecting File>New. After that, set the canvas size.

Essentially, when you download a photo from the internet, its size will match the canvas size. Once you have the image you want to work on, you should Copy and Paste it to the canvas window.

Step 2: Move Marquee Tool (M) and Tool (V).

When you paste a picture on Microsoft word, there is a Move Tool that appears. The shortcut of Move Tool is ‘V.’When you select the Move Tool, boxes will come up on spaces between the corners and on every corner. Click and hold the box at the edge of your image to re-size it.

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After that, use the Marquee Tool(M) to chop down the picture. The (M) will enable you to create moving dashes(Marching ants). You can copy, cut, paste or occasionally delete what is left outside or inside this box.

When the Marquee tool is selected you can;

a)Create a 1:1 ratio box by holding shift and dragging this box around your picture.
b)Make a non-ration selection by dragging without holding the Shift button.
c)Select a Fixed Ration using the Style drop-down menu.

After what you want is selected, cut away what you did not select choosing Select Inverse & Command+X.

Step 3: Quick Selection Tool(W).

Quick Selection Tool(W) is used to paint above the image to select the background. When you mess, you use Edit>Undo.

Step 4: Crop Tool.

This tool is almost similar to the Quick Select Tool(W). Quick Tool Select will enable set new parameters of the created box. Crop Tool(C) will alter the canvas dimension. Quick Select (W) deletes the layer part you select while Crop Tool (C) deletes the canvas and everything else outside.

Step 5: Brush Tool(B).

This tool is just a brush. You will use it to paint, but you must first create a new layer on top of your picture’s layer. You create a new layer by just clicking on the button located on the bottom of the layers. After all, this is done you use the Erase Tool(E) to fine-tune your work.

This is just part of the Photoshop 101 that you should know as a beginner. Practice the above step before getting to the complicated part.

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Major holiday festivals in USA

The US is among the most powerful countries in the world. This makes it a center of interest worldwide. Their holiday festivals also strike interest. Most of US holidays festivals hold a historical, political or traditional foundation from the many ethnic groups or religious beliefs. Food is a common factor in all festivals-family dishes inspired by traditional recipes.

The holiday party also characterizes these festivals. The people of US treasure these annual events that they begin preparations months or weeks before. The holiday festivals in the USA are as follows;

1.Valentine’s Day on 14th February.

Valentine’s day did not historically originate from America. However, the version of Valentine’s day that we celebrate in the world has its roots from American beliefs and traditions. In the USA, couples use this day to proclaim love. They give each other candy and rose flowers among other gifts. Usually, you gift your spouse with something they love.

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Americans also send their dear ones special Valentine greetings to prove how precious and special they are. The people of America mark this day in numerous ways including evening dates and trips abroad. Most countries buy these ideas from the USA.

2.Independence Day on 4th July.

Being the main holiday in the USA, Independence Day is a holiday set to celebrate the declaration of independence.Americans commemorate this national holiday with friends and family with Independence Day parades and celebrations.

When the weather is good, Americans love to mark the day with barbecues and evening fireworks. This holiday merely is less formal.

3.The Halloween on 31st October.

Halloween is a festival very popular in the USA. The Irish immigrants are the origin of the festival. The Irish immigrants would celebrate it the evening before the Catholic festival of All Saints’ Day-the festival that was to remember those souls that didn’t make it to heaven. It is believed to be the root for the use of skulls(representative symbol). It also has brought up more symbols for decay and death.

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Today, the festival is marked by dressing creative but scary clothes. Americans also attend parties. Carved pumpkins in Halloween are a clear sight. Children also engage in ‘trick-or-treat’ where they go from home to home to collect candy. If you give nothing, you are in for some tricks and pranks from the kids.

Thanksgiving every 4th Thursday of each November.

Thanksgiving is believed to have come up in 1621. This was when the first colonists from New England and the Native American joined hands to celebrate a huge feast to mark the end of the first harvest. Most people do not believe in this story, but Americans have made the festival real. The holiday is meant to mark the end of a harvest which was particularly very crucial in the historical agrarian society(US).

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Thanksgiving is celebrated with close friends and extended family members.Even those in other countries come home to celebrate this day. Cranberry sauce, turkey, sweet potatoes among other foods are traditionally served on this day. Americans spend the day cooking, watching a football game on a TV set or Macy’s Thanksgiving Day Parade.

These holiday festivals are so special to the people of America. They have also influenced other countries with their mode of celebration.